The weekly popularity shows no signs of waning, is BSC Meme about to enter a new era this time?
Original Title: "With Unabated Heat for a Week, Is This BSC Meme Really Entering a New Era?"
Original Author: Golem, Odaily Planet Daily
Recently, a BNB on-chain meme coin named BUBB has seen increased attention within the community, as Binance founder CZ actively interacted with and followed it on X platform in the early hours of March 21. According to GMGN data, after CZ's interaction, BUBB's market cap rose from $2.5 million to $27 million, a more than 10x increase. The price has since reached another all-time high after a brief pullback, with the market cap peaking at $34 million.
BUBB is not a typical "ride CZ's coattails" meme; it is a hand-drawn art-style meme coin created by @vutnerable. The meme coin was launched on the Four.meme platform in the early hours of March 20 and had previously reached a market cap high of $6 million before CZ's interaction.
The current community consensus is that BUBB will become the flagship art-style meme coin on the BNB Chain, filling the gap in this meme subsector on the BNB Chain. Furthermore, the significance of BUBB's emergence is that it signals significant overseas meme players' and devs' interest in the BNB Chain. Previously, art-style meme coins were mostly issued on the Solana chain. This also signifies that BNB on-chain memes are entering a new era, where on-chain trends are no longer solely focused on CZ and CZ's influence, and more original, community-driven memes are on the rise.
Is This BSC Meme Really Different This Time?
This week, Mubarak surged due to CZ's wild mentions over the past weekend. On Monday, we expressed concerns about whether the "CZ-style Build" would continue to be effective for the BNB Chain, especially considering that from various on-chain data in February, the "CZ-style Build" did not keep players and funds consistently on the BNB Chain (related read: In the Winter of Meme, Can the CZ-style Build Revive the BNB Chain First?).
Data Perspective: Unwavering Heat for a Week
However, after a week of observation, unexpectedly, from a data perspective, the on-chain heat of the BNB Chain has not diminished this time. Although there hasn't been much change in TVL and on-chain activity, DEX trading volume and the data from the main meme issuance platform, Four.meme, have been quite impressive.
Starting with the DEX trading volume, Artemis data shows that from March 14th (early days of the Mubarak pump) to date, the BNB Chain DEX trading volume has consistently outperformed Solana, Ethereum, and Base on a daily basis.
Additionally, according to DeFiLlama data, the BNB Chain DEX trading volume reached $14.22 billion in the past week, ranking first among blockchains, with Solana dropping to third place after Ethereum. The main DEX on the BNB Chain, PancakeSwap, also became the DEX with the highest trading volume in the past week.
Looking at Four.meme's data, according to Dune data, the Four.meme platform's total revenue currently exceeds 6266 BNB (approximately $4 million), increasing by about $1.5 million since the last record on March 17th. The platform's daily active users, daily token launches, and daily trading volume have also shown a growth trend over the past week.
Combining the above data, the Meme craze on the BNB Chain this time shows stronger on-chain activity sustainability compared to the TST and CZ pet dog frenzy in February, with attention not fading away within a day or two. Of course, official support cannot be underestimated. This week, Binance co-founder He Yi significantly increased his activity on social media, actively engaging with the community and project teams. Today's BUBB pump is a vivid example of this.
Furthermore, Binance's first round of coin listing voting event launched on March 20th not only mobilized the enthusiasm of various Meme communities in the short term but also extended the expectation of BSC Meme listing on Binance spot market until March 27th. As long as the community sees hope, the heat of BNB Chain Memes will not diminish rapidly.
A New Narrative Emerges, No Longer Relying on He Yi and CZ
In addition to the impressive on-chain data, from a narrative perspective, the focus of this Meme craze is gradually shifting away from He Yi and CZ. In February, both TST and CZ's pet dog were on-chain trends strongly associated with CZ, and the same was observed during last weekend's Mubarak event. However, for a Meme ecosystem to develop healthily, it cannot solely rely on the founder's shilling but needs memes with higher community autonomy and better originality.
This week, the autonomy of BNB Chain meme is increasing. In addition to the hand-drawn art style meme coin BUBB mentioned at the beginning of the article, the zoo series on the BNB Chain is also rising. The meme coin ALANDALDS in this category is currently very popular, with a market value reaching around 1.2 million US dollars.
All these trends may indicate that this time, is the BSC meme really going to be different?
Wrapping Up
However, some people believe that these are just surface illusions. A week of positive on-chain data does not necessarily indicate anything, and meme coins like BUBB and ALANDALDS have not actually escaped the influence of He Yi and CZ; they are still in the spotlight because of this.
Essentially, memes on the BNB Chain are still divided into two categories: one is directly related to CZ or He Yi, with meme concepts actively promoted and mentioned by them, such as Broccoli, Mubarak, and others; the other is meme concepts that CZ and He Yi interact with or may be interested in, such as BUBB or AI.
Regardless, in the current environment of the overall downturn in the cryptocurrency market this week, memes on the BNB Chain and Binance's Wallet Genesis have become one of the few things that can excite players. Some are talking about getting rich overnight, while others are still watching from the sidelines. How long can this wave of BNB Chain memes last? What will happen next week? We continue to observe.
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